Blog
Outbound, written by someone who does it
Cold calling breakdowns, outbound systems, and what's actually working right now. No theory.
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How to Generate Leads for B2B SaaS: The 13-Stage Process We Run for Every Client
The full outbound lead generation process we use for B2B SaaS clients, in order, from working out whether your sales are repeatable to the six numbers that tell you what's broken.
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How to Build a Cold Calling List With Claude (Our Exact Process)
The process we use to build cold calling lists with Claude in a couple of hours, from the trigger and the mobile numbers to the three checks we run before a rep dials.
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The B2B SaaS Outbound Playbook We Ran at Rippling (0 to $10M in Australia)
The full outbound playbook behind Rippling's Australian launch, from list building and cold call blocks to the direct mail and partner motions that ran alongside the phone.
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How Many Cold Calls Does It Take to Book a Meeting?
Real numbers from a two-hour cold calling session, the six metrics that tell you what's broken, and the benchmarks a B2B sales team should actually hit.
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Cold Calling vs Cold Email vs LinkedIn: Which Channel Actually Books Meetings in 2026
A breakdown of where 150 B2B SaaS sales meetings came from across cold calling, LinkedIn and cold email in four months, and what we changed on each channel.
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The Cold Calling Strategy We Use for B2B SaaS in 2026
The list, the word-for-word script, and the numbers to track. The exact cold calling process we run for SaaS clients booking 8-12 qualified meetings a month.
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Why Your Cold Email Isn't Working (And Why It's Not Your Copy)
Reply rates have fallen six years straight. The fix isn't better writing — it's the five links in the chain around it.